SOLUTIONS FOR GROWTH
We identify the best avenues for growing your business or solving your problems. Then we execute (and the fun begins).
Four Ways To Grow
The easiest way to think about growth is to consider the four basic avenues (yes, there are more, but these apply to most organizations).
As you move from current products or markets to new ones, the risk grows, as do the potential rewards from growth.
How We Do It
These are the most common activities that we undertake for our clients (not all at once and not necessarily in this order). But we don’t just stand on high and tell you what to do; we become a part of your team, we carry the ball, and we get things done. We execute for you and with you.
Immersion & Diagnosis
We start internally by learning about your business model, team, and vision. Once we understand your worldview, then we look outward to better understand your customers and their problems.
Product-Market Strategy
Most products fail because companies waste time, money, and effort building the wrong product. We use Lean Start-up principles to ensure that you’re addressing a significant customer pain and developing a solution that delivers concrete value propositions with strong ROI. By the time the product is market-ready, it will already have established customers.
MARKET AND CUSTOMER DISCOVERY
We help you identify new markets for your product/service, map out the customer segments, value propositions, and then launch a plan to generate new incremental business.
PRODUCT EVALUATION
We examine your product/service from both customer perspective and internal perspective. Is it delivering sufficient value to ensure sustainable sales and renewals? Is it costing you too much? Are you delivering customer delight? Let’s find out.
PRODUCT MARKETING
We help you reach the highest-value prospects through measurable customer acquisition campaigns. We crystallize your message, create a practical and effective lead gen machine, and enlist other experts for key elements like design, content marketing, SEO/PPC, PR, and more.
SELLING
We develop a sales machine that turns qualified prospects into eager buyers at high speed and high conversion rates. Whether you are looking for your first customer, building your first enterprise sales team, or improving your current crew, we love to sell. And remember: please sell benefits and value propositions before features and technology!
BUSINESS DEVELOPMENT
We help you identify and establish business partnerships that deliver incremental revenue and long-term profitability. These include integration partnerships, technology licensing, content acquisition, channel sales, and more.
FUNDRAISING
Daunting to some, invigorating to us! Raising money is part art, part science, and a whole bunch of passion and persuasion. We’ve raised millions for our own companies and we’re excited to walk you through the process. We help you craft the right message to engage investors, develop and coach a compelling pitch, and guide you through finances and negotiations. Most important, we connect you to smart investors in the right markets.
CEO’S RIGHT HAND
In our experience, the majority of CEOs and executives have very little time to manage their most important priorities: finding and implementing exponential growth strategies, solving that festering problem that keeps rearing its head, kick-starting that big opportunity that would surely be a blockbuster if they could just find someone with available bandwidth to own it. We serve as the “right hand” to senior executives who gain the benefit of outside perspective, flexible employment, and a trusted partner who delivers on key initiatives.
DON’T BE SHY.
If we didn’t answer all of your questions, feel free to drop us a line anytime.