MAKING WAVES
EXAMPLES OF HOW WE DELIVERED IMPACT
PATENT DATA LICENSING
A global leader in professional business information needed to expand its patent collection and context to counter nimble competitors. i2B Strategies worked with them for 16 months to acquire new content from sources in more than two dozen countries. We re-negotiated contracts with two data processors, saving >$2.5M. And we increased depth and quality of their existing content leading to an additional $12M in annual revenue.
MARKET DISCOVERY
PRODUCT EVALUATION
A large industry association with a global audience needed to envision the next generation of their product offering. They worked with i2B Strategies to do a complete assessment of their organization’s value and their products from a customer perspective. The new intelligence and surprising results were instrumental in forming their strategy for the next five years, and their customers were delighted to have a stake in the mission.
EXPANDED PRODUCT AND STANDARDS DATA LICENSING
A regulatory compliance management platform with a long list of Fortune 500 clients needed to augment their product with customer-critical standards data. i2B conducted customer interviews, helped to develop the product strategy, and then licensed content from key publishers in the US, Canada, UK, South Africa, China, Middle East, Russia, Brazil, Mexico, Korea, and other countries.
ADDING VALUE
A niche information provider was stagnating in their market and needed to find new avenues for growth. We worked with the CEO and executive team to find new ways to add value to their information to gain premium prices. We also explored integration with upstream and downstream tools used by their customers; by connecting related tasks into a single workflow, we saved time and money for their customers, and the company was able to win more market share and new audiences with a more compelling product offer.
FINDING A FIRST CUSTOMER
An experienced AI and data science team had developed a breakthrough technology with awe-inspiring capabilities. i2B worked with them to identify the highest-value markets, target the right personas, and tell a simple but compelling story of the problem, the solution, and the outcomes. We helped them sell a multi-year, multi-million dollar deal to their first customer and then used that win to generate additional leads and sales from the same and similar markets.